Homelockers Construction & Development
SEO Case Study
Arrow Up’s SEO strategies that made Homelockers on the 1st page of Google SERPs.
Business overview
Homelockers Construction & Development is one of the leading Luxury House Construction Company in the Philippines. They Specializes in luxury residential houses construction and development project, and offers the best of both worlds.
Homelockers offers turnkey, customized design with inbuilt technology system ready for earthquakes, high fire resistance, and cooler ambiance.
Business and SEO challenges
Homelockers launched their new website and ready to welcome crowds of new customers. But having no-one to find their new website is a big problem for them.
Despite offering quality service to many happy clients, their website’s presence on Google for keywords was lacking. They are suffering from a little to none engagement and conversions.
SEO campaign objectives
- Improve their organic ranking and bring them on the First Page of Google search results.
- Become the first choice in Philippines when someone searched for affordable house contractor.
- Increase their reach, targeting a large audience who may need a home renovation & construction services.
- Outrank their competitors and increase leads and sales.
Discovery
Our SEO experts perform a comprehensive site-wide audit in order to build a strategy based on their evaluation of the site’s performance. This site audit lets our experts discover discrepancies of the website. As a result, they learn where to improve technical site performance.
Our website auditing process includes:
- User experience
- Website traffic
- Functionality
- Site health
- Website performance
- SEO health
With this initial step – by thoroughly evaluating every aspect of the site’s architecture, our SEO experts were able to identify problems that needs immediate solutions.
SEO Solution
Our experts’ initial assessment results show that the website struggles with technical On-page SEO issues. That’s no surprise because the website is new and there’s still a lot of optimization to work on.
Below is a list of the technical SEO and website issues that our experts found and FIXED, including some information about the way they can affect the site’s search engine ranking.
Manual & software driven keyword research & keyword competition analysis
Rank tracking is one of the crucial metrics to identify brand positioning and online visibility. If the site rank for the most relevant keywords, it will experience an increase in organic traffic, which will then affect the lead generation.
Analyze & fix website link structure
Internal link structure has two functions;
It helps visitors to quickly navigate to a desired content.
It is an indication for search engine bots about the role of a page in the overall structure of the website.
The optimization of the internal link structure is thus part of usability and search engine optimization.
Analyze and fix 404 not found pages
A 404 error message is a Hypertext Transfer Protocol (HTTP) status code indicating the server could not find the requested website or webpage.
Fixing theses errors is making sure that every website visitor lands on every working page of your website.
Analyze and fix page redirects
For un-indexed web pages, this is the best way to redirect them as it allows the transfer of any link power to the new page.
Fix page titles exceeding character limit
Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result, and are important for usability, SEO, and social sharing.
Most search engines only display 60 characters in the SERPs pages and we needed to craft the titles for the maximum benefit which includes getting click throughs.
Analyze and fix duplicate page title and meta description
Duplicate metadata should be avoided at all cost. In fact, according to Mat Cutts of Google, it is better to leave meta description tag blank rather than duplicate them.
Analyze and fix missing page title and meta description
Metadata is important for search engines to understand the content of a page, and is often shown as the description text blurb in search results.
Implement proper indexing of pages in major Search Engines
Having the right pages indexed by search engine is necessary. We made sure that every page of the website is properly index on search engines.
Browser compatibility testing
We performed a comprehensive cross browser testing to make sure that the website is compatible in different web browsers.
Implement keyword grouping
Google is smart, so effective keyword grouping will help the website appear more relevant to search engines.
Implement URL mapping
URL mapping in SEO is a process of identifying targeted keywords inclusion to the URL structure of various landing pages.
URL targeting
Targeting the right URL for each web page is necessary as it helps Search Engine Crawlers understand more about the content of a page.
Implement site-wide internal linking
It’s crucial for the site’s SEO to evaluate and improve internal linking strategy on a regular basis. By adding the right internal links, we make sure Google understands the relevance of pages, the relationship between pages, and the value of each pages.
Page Headings (H1-H6) Optimization
Search engine optimization (SEO) may change, but header text is constant. From H1 to H6, headers are an organizational tool that guides the users through the web content. Header tags also make it easier for web crawlers to gauge the relevance of the web content.
Device compatibility monitoring & optimization
Responsive design helps solve a lot of problems for the website. It makes the site mobile-friendly, improve the way it looks on devices with both large and small screens, and increase the amount of time that visitors spend on the site.
Page speed optimization
Speed is also important to user experience. Pages with a longer load time tend to have higher bounce rates and lower average time on page. Longer load times have also been shown to negatively affect conversions.
Backlink research & link building
Backlinks are links that are directed towards the website. Also knows as Inbound links (IBL’s). The number of backlinks is an indication of the popularity or importance of that website. That is why regular monitoring of backlinks is important. We only get healthy backlinks & throw toxic ones.
Content optimization
Having a good content on the website will do great and it can become even better thru Search Engine Optimization.
We published content that are:
- Original – (Texts, Articles, Images, Videos etc.) It has to be original.
- Published first on the website – If the content is theirs, but it was already published on another website then won’t help for the site’s improvement.
- Useful – Before pressing the publish button, make sure that the content is worth publishing and it should add value to the website.
- Well-researched – Reliable and well-prepared content is more likely to read by users and Search Engines.
SEO Results
We take pride in the results we achieve in just 3 months! Below are some screenshots we took. See it for yourself!
Featured Snippet
We are able to get them to position zero (Google’s Featured Snippet)!
Keyword Rankings
Some of the Top Ranking Keywords:
- homelockers construction and development
- house contractor Philippines
- house builders Philippines
- contractor Philippines
- house contractor
- affordable house contractors Philippines
- home builders Philippines
- house builders in Philippines
- home builder Philippines
- home builders ph
- house contractors Philippines
- cheap house construction Philippines
- contractor house builder
- house builders
Here are the screenshots from Google Organic SERPs:
Our SEO Experts continuously adjust and re-evaluate our SEO strategies to fit the needs, goals and expectations of our clients. Every business is different that is why we implement different strategies and approaches in order to achieve the best results!
Got questions? Looking for advice? Let our SEO strategists answer them!
