SEO Expert Philippines

Years of SEO experience

Anyone can start an ‘SEO agency’ overnight and call themselves an SEO expert. But in reality, that doesn’t mean they know what they are doing. There are tons of small things that go into the bigger picture of doing SEO. It takes many years of experience to know what works and what doesn’t to truly do a decent job.

Every website needs different SEO tactics to succeed. An SEO expert with years of experience will be able to assess any website and know exactly what needs to be done for it to gain more organic traffic and high organic rankings. While in contrast, an SEO newbie will implement the same things on every site, which will only have a limited effect.

Deep understanding of all three SEO levels

Search engine optimization involves three categories:

Technical SEO

This revolves to non-content elements of a website. It includes strategies to improve a site’s backend structure and foundation including site readability and user-friendliness.

Technical SEO includes:

• • Site speed
  • Mobile-friendliness
  • Indexing
  • Crawlability
  • Site architecture
  • Structured data
  • Security

Furthermore, technical SEO determines how easy or difficult it is for search engines to crawl and index a website.

On-page optimization

This revolves around the content of a website. It includes strategies to optimize individual web pages.

On-page SEO includes:

• • Keyword research – Finding the best keywords to target on a specific page.
  • Keyword optimization – Using the target keyword in all the right places.
  • Content creation – Publishing high-quality content focused on target keywords
  • Page headings optimization – Using the right titles that guide readers through an article.
  • Internal link optimization – Implementing links which will help users and search engines navigate through the entire website.
  • Meta tags optimization – Providing more details to search engines and website visitors who encounter a site in the SERP.
  • Image optimization –Reducing the file size of an image without sacrificing its quality for faster page load time.

These factors help search engines understand the content of a website and identify if a website is a valuable source that people would want to find.

Off-page optimization

This includes strategies in building website reputation and authority. This technique helps strengthen the website’s influence, and its relationship with other websites.

Most off-site or off-page SEO relates to high–quality backlinks. A large volume of healthy links pointing to a website from relevant, authoritative sites tells search engines that a website is valuable and established. A site can gain these trust signals through a variety of link building and guest posting strategies.

Obviously, you don’t want a one-dimensional SEO. You need SEO experts who will approach their strategy from all three angles to maximize success.

Proven track record of SEO success

Anyone planning to hire an SEO consultant or an agency should definitely check at least three fairly current references to discuss how the SEO agency or the SEO expert helped them succeed.

It is easy to talk about a good game when it comes to SEO. There are thousands of blog posts and articles that demonstrate numerous SEO strategies one can use. Yet, it’s another thing to have happy and satisfied clients.

Marketing Savvy

Once an SEO expert gets beyond the technical issues of a website, SEO is a lot like traditional marketing. Content needs to be written in a way that outlines the benefit to the website visitors while leading them to a sale.

This has to be done in a way that also appeals to the people at the other end of a search engine who are looking for what a business has to offer.

Understands the bigger picture

Does the SEO focus on conversions (converting a website visitor into a customer), or search engine rankings? Ideally, the focus of any SEO strategy should be both. As the very essence of hiring an SEO expert is to accomplish certain goals which is to achieve high search engine rankings as well as increase conversions.

Mindful of the most important SEO metrics

Before choosing your next SEO team, it’s crucial that you and your consultant are on the same page when it comes to Key Performance Indicators or KPIs. KPIs are values to measure the performance of a website for organic search results.

You’ll need an SEO expert that understands which metrics are the most important to your business and can condense that information into something that you can digest.

Here are some of the most important SEO KPIs to consider:

• Organic session – Determines how many people visit a website through organic search (naturally). This is considered the most basic, yet the most important, KPI in SEO. Other than that, you can look at other factors such as average number of page views, number of unique visitors, time spent per visit, and bounce rate (the percentage of website visitors who navigate away from the site after viewing only one page).
• Conversion rate – Determines the percentage of visitors that buy a product, sign up for your newsletter or engage with your content. In simple words, the visitors that became paying customers.
• Keyword ranking – Identifies which keywords that rank in organic results. This also determines if your keyword rankings increased since you hired your SEO consultant.
• Google crawling issues – Google crawling is the process by which a Google bot systematically indexes a website’s content. If Google struggles to read and understand a website (which obviously due to crawling errors), it cannot index the site in a way that shows up in organic search, which negatively affects organic traffic and rank.
• Page load time – The average amount of time it takes for a web page to show up on the screen (be it a desktop, a tablet, or a mobile screen). The time it takes for a page to load directly correlates to how quickly people leave a website. If a web page takes too long to load, visitors are most likely to leave the site.

Ability to communicate effectively

The SEO process may sound too technical for most people. That being the case, it is critical for both business owner and SEO consultant to have a clear communication when it comes to the technical aspects of the strategy.

Hence, an SEO needs to be able to clearly communicate why a change must be made to a website in a way that everyone understands.

Passion for execution

SEO experts who are keen to get things done efficiently usually make for ideal consultants. Great SEOs find ways to work around challenges and roadblocks. Certainly, this means that an organization must enable progress and not hinder it or it’ll break the SEO’s spirit and desire to impact the company positively.

There you have it! Those are some tips when looking for your next Search Engine Optimization (SEO) consultant. Certainly, Search Engine Optimization can help you build a successful brand online — if you find the right SEO expert.

Hire SEO Experts in the Philippines

The Search Engine Optimization industry in the Philippines keeps on growing – thanks to the boundless help from our SEO experts here in the country. They play a vital role in the digital marketing landscape as they help businesses establish their online reputation. But not only that, these experts also help in increasing website traffic and leads through various online channels.

An SEO expert in the Philippines can deliver numerous advantages for your website and your business. According to Google, the Philippines is a key country in Southeast Asia in terms of its digital economy and tech-savvy population. This is why hiring an SEO expert in the Philippines can be a smart investment.

Why hiring an SEO expert in the Philippines is a good choice

Today, there are hundreds, if not thousands, of SEO experts out there.

Thus, you may ask this question to yourself: “Why should I hire SEO consultants from the Philippines?”

There are various reasons why Filipino SEO specialists have become a required professional in terms of website management. Here are some of them:

They produce quality content

The Philippines is an English-speaking nation thus, the English language is common in the country. In fact, you can find tons of blogs written by Filipinos. They can write and speak using this language with ease. Because of this, Filipino SEO experts have established a strong reputation in producing quality content for marketing.

They are up to date with standards and algorithm updates

Filipino SEO specialists have the knowledge and experience in the industry. On top of that, they are equipped with necessary and continuous education, training, and background. Our SEO experts in the country keep on working to stay updated and be on top of trends.

They can adopt to different CMS platforms

While there are still websites done in HTML, thousands of websites nowadays are built using different Content Management System (CMS) platforms. Hence, hiring an SEO specialist in the Philippines would be a great advantage as they are experienced in numerous CMS platforms as well as in HTML, PHP, and other programming skills.

They exhibit a remarkable work ethics

Filipino SEOs are skilled and they demonstrate an impressive attitude towards work. It is for this reason why foreign companies like Business Process Outsourcing operate in the Philippines. So, if you plan to perform optimization on your website, monitor results, maintain current standards and monitor your competition, our SEOs here are up to the job.

They fill the gap in learning SEO yourself

Learning SEO on your own can be quite difficult and time-consuming. It may not be practical to invest the amount of time into becoming an expert yourself. Let the SEO experts deal with the technical stuff for you to have more time focusing and growing your business.

They offer cost-effective SEO services

Try comparing the price of the services offered by other countries and you’ll find SEO services in the Philippines are more affordable and practical without sacrificing quality. Some SEO providers in the country decided to cut their costs so finding an SEO provider that will enable you to get the same results at a lower cost will definitely be a win-win situation.

How much does an SEO service cost

When a business decides to hire an SEO expert, it is often done to fill a hole in a business’ skills or expertise. It is an important decision to make as the growth of a business will depend on the success of the search marketing campaign.

Below is an illustration showing how much SEO services in the Philippines costs: